Earthborn Claypaint is named the best paint in the UK!

The best interior paint for walls, as chosen by Good Housekeeping. Earthborn Claypaint scored top marks for coverage and easy application! 

Introducing Earthborn Claypaint: a top choice for a healthy and stylish interior. Highly rated by us and our customers alike, this ultra-matt paint has recently received well-deserved recognition from Good Housekeeping, reaffirming what we've known for years — Earthborn Claypaint is truly excellent!

It’s not hard to see why; they are highly certified with the Toy Safety Standard (confirming that Earthborn Claypaint is safe for children’s rooms, furniture, and toys). It carries the highest safety rating for fire safety. It holds the Eco Label and Eurofins Air Comfort Gold accreditation, and it is highly breathable. 

The Good Housekeeping team tested all the top-rated matt emulsion paints on the market to find the best. They first applied two coats on primed plasterboard, evaluating ease of application, the look of the dried paint, and whether it dried within the recommended time. They also checked factors like paint consistency and any strong odours.

During the coverage test, they were assessed how effectively the paints concealed black marks, observing the visibility after one, two, and three coats. They also conducted a thorough scrub test with a sponge and soapy water – an important step to verify the scrubbability claims of these paints. The team compiled all the feedback from the tests to assign final scores to each paint. It’s fantastic to see Earthborn Claypaint performing exceptionally well and coming out on top!

Earthborn Claypaint is an outstanding wall paint that scored top marks for coverage and finish.

Why Good Housekeeping named Earthborn the Best Paint in the UK:

Score: 93/100

“This super-thick paint from Earthborn was the only one we tested that achieved complete coverage in just one coat. It’s on the expensive side, but considering the time, effort and paint saved on extra coats, we think it’s worth investing in if you can.”

The best paints for streak-free coverage

We've always believed that high-quality paint should not compromise your health or the environment, and now Earthborn has received industry recognition to confirm this.

Why does Earthborn stand out?

✔ Careful ingredient selection

✔ Easy to apply and outstanding coverage

✔ Virtually VOC-free

✔ Quick drying and durability

✔ No nasty smells or harmful emissions

✔ Safe for bedrooms and furniture

✔ Highly breathable

✔ Available in 72 beautiful colours

✔ Excellent coverage in one coat

✔ Beautiful, breathable finish

✔ Eco-friendly ingredients and no horrible smells

Check out Earthborn's top interior wall paints! We offer the complete selection on our website, including claypaint, lifestyle, eggshell, and exterior silicate masonry paints.

All products are in stock and mixed in-house, ensuring quick availability. Want to know why Claypaint is so popular? Try a sample pot or a colour swatch and see how simple and eco-friendly decorating can be.