Auro – Winner of German Sustainability Award

We’re thrilled to share that our latest delivery of Auro paints just arrived, and what a discovery we made—a brand-new sticker on the lid caught our eye! Naturally, we did a bit of digging and were delighted to learn that Auro has been honoured with the German Sustainability Award.

This is no small feat—the award is Germany’s foremost accolade for sustainable excellence, backed by the German government, leading scientific institutions, and civil society groups. It highlights businesses that truly push the boundaries of ecological responsibility.

The independent jury ranked Auro as the leading sustainable pioneer in the business sector: paints and coatings.

Congratulations to Auro for this well-deserved recognition! With this award, customers can be assured that the paint they choose not only beautifies their home but also supports sustainable innovation and ethical production.

What Makes the German Sustainability Award (DNP) So Special

Here’s why this award matters—especially to eco-conscious buyers:

• Europe’s Largest & Most Respected: The DNP is the biggest sustainability award of its kind in Europe, celebrated for being both highly credible and widely recognised. It ranks among the top three sustainability awards in Germany.
• Wide-Ranging, Multi-Sector Recognition: The award covers numerous categories—companies, products, municipalities, research, architecture, and even start-ups—and is a powerful spotlight for leaders across all industries.
• Rigorous, Inclusive Process: Each year, over 1,000 applicants compete across six competitions, with finalists chosen by around 200 expert juries representing scientific, civic, business, and governmental perspectives.
• Aligned with Global Goals: The DNP is grounded in the UN’s 2030 Agenda, focusing on key themes like climate, biodiversity, resources, sustainable supply chains, and social progress. Its ceremony is part of the broader German Sustainability Day—an influential, climate-neutral congress that brings together thousands of participants.

Auro's Award-Winning Commitment

Auro clinched the 17th DNP in the “Paints and Coatings” category, awarded for its deep ecological orientation, innovative natural paint development, longevity, resource efficiency, and promotion of circular economy.

Since its founding in 1983, Auro has championed plant- and mineral-based raw materials, green chemistry, healthy indoor air, biodegradable products, and reduced carbon footprint—not as a trend, but as its core.

Auro paints are praised for being eco-friendly and health-conscious. They are produced using natural ingredients, are free from plastic, and are compostable, which makes them an environmentally sustainable option. Auro offers a broad selection of eco-friendly decorating products made from 99% natural raw materials sourced from sustainably managed sources.

Auro Paints is highly regarded for several key reasons:

• Natural Ingredients: The paints are made from natural plant raw materials, which makes them compostable (and vegan!)
• Coverage and Longevity: They offer excellent coverage and are known for their durability.
• User-Friendly Application: Auro Paints are easy to apply and are free from unpleasant odours.
• Breathable Formulation: The range is breathable, making it compatible with stone or lime plasters.
• Safety: These paints are safe for both children and pets, providing peace of mind for families.
• Allergy Friendly: They are suitable for individuals who suffer from allergies.
• Eco-Conscious: Auro Paints are carbon neutral, reflecting a commitment to sustainability.

All these great environmentally friendly factors come together to provide an aesthetically pleasing finish that you'll love.

We are delighted to see that Auro won Europe’s most important sustainability award for ecological and social commitment.

The sustainably developed paints are not only aesthetic and functional but also support the circular economy through their durability and resource efficiency. Auro was founded over 40 years ago with the goal of producing exclusively sustainable products and operating in a holistic, sustainable manner. This approach remains central to their business, and it's rewarding to see them receiving recognition for their efforts.

If you'd like to learn more about Auro and their product range, feel free to contact us.

You can find out more about the german sustainability award on the Auro.de website here.